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News Corner


Uovo Kids

 14_19 April 2015

The first design week devised exclusively around children and their world, held during Milan
Salone del Mobile

Designing for children means taking up a challenge, fighting standardisation, creating objects which encourage (rather than hinder) the spontaneous heterogeneity of approaches of the youngest. Kids Design Week aims to celebrate those who have taken up this challenge, gathering together and promoting an exchange among many of those who, in different parts of the world and in different ways, think it is important to trace sensible lines around the first, uncertain but precious steps of the littlest ones.
In a venue that could not be more apt, among old sailing ships, historical steam engines and cruise ships, under aircraft wings and next to legendary boats of the likes of Luna Rossa, KDW takes place in a playful and fun way in the space of Milan’s Museo Nazionale della Scienza e della Tecnologia.
Big firms and new enterprises who have recently and bravely joined this segment of the market, designers and projects devised ad hoc: they will all share this new way of conceiving the world’s most important design week, contributing to a rich network of exhibits. Their shared objective is to address directly a segment of the public which had never been involved
in such a comprehensive and extensive way.

Discover the program > !